Directory submission, article submission, and social bookmarking are all effective methods used by webmasters to get their websites indexed with the search engines and get quality backlinks for them. They are also effective in drawing targeted traffic to the webmasters sites. Directory submission involves getting the link to your website listed in what are known as article directoriesmuch like a phone book for the internet. Social bookmarking is used to post keyword-focused articles in directories where users can search, access, and read information on a variety of topics. And finally, social bookmarking is a term used to refer to a central site where many users bookmark interesting websites for access by others. In order to be effective for indexing, drawing traffic, and search engine optimization (SEO), a high volume of submissions must be achieved and this can only be done by automation.

Automation of submissions increases the number of backlinks to your site quickly. If you only put out a handful of backlinks, it does not have the impact on a search engine that a high quantity would. Remember that when a search engine sees a significant number of links pointing back to a website, it gives an indication that the site is not only popular but active. Sites like these rank higher with the search engines. However, the only way that you will be able to get numerous backlinks out quickly is to automate some of the steps because it is too tedious and takes too long to do it manually.